"1. **Digital Addiction Media Company**
2. **Problem-centric business approach**
[0.00] Greg Isenberg_Strategies for growth hacking your product [CLIP].txt
Greg Isenberg
Strategies for growth hacking your product [CLIP]
"## 1. BUSINESS IDEA - **Digital Addiction Media Company**
[Timestamp: 0:0399 --> 2:71:089]
This business idea focuses on building a media and information product company centered around digital addiction.
The first step would involve establishing a YouTube channel purely focused on SEO, targeting keywords related to digital addiction and phone addiction. This channel would be populated by high-quality remakes of popular videos with low subscriber counts, a strategy proven successful on YouTube. Each video would link to a lead generation tool, such as a free mini-course, ebook, or online community (potentially using a platform like school.com).
Instead of dealing with the logistics of a physical product like the \"brick,\" the focus would shift to creating and selling information products. This would include writing a book on digital addiction and launching it using a direct response marketing strategy, similar to a book funnel. This approach involves selling the physical book at a loss to drive lead generation and upselling opportunities for higher-ticket products, such as online courses or in-person training sessions.
The business model would also target corporate clients, offering large-scale digital awareness training for their employees. With a charismatic CEO, this business could potentially reach a revenue ceiling of $10 million.
"
[80.83] Greg Isenberg_Noah Kagan explains what most people get wrong about building successful products.txt
Greg Isenberg
Noah Kagan explains what most people get wrong about building successful products
"## **BUSINESS IDEA- 1** Problem-centric business approach
[YouTube Link:
This segment emphasizes the importance of a problem-centric approach in business. Many, especially those with an engineering background, get caught up in finding solutions using the latest technology. However, the key is to identify problems that people are willing to spend time or money on solving. Instead of starting with a solution, businesses should focus on understanding customer problems and then leverage technology to address those needs.
"
