"1. **Building a Niche Publishing House for Female-Oriented Lit RPGs**
2. **Underpriced Media: Super Bowl Commercials**
[0.00] Greg Isenberg_Discover a Huge Underserved Kindle Unlimited Book Niche [CLIP].txt
Greg Isenberg
Discover a Huge Underserved Kindle Unlimited Book Niche [CLIP]
"## **1. BUSINESS IDEA - Building a Niche Publishing House for Female-Oriented Lit RPGs**
[YouTube Link:
This business idea revolves around capitalizing on the rising popularity of a specific literary subgenre called Lit RPG, which blends video game elements with fantasy novels. While this genre is experiencing a surge in demand, the supply of high-quality content remains limited.
The speaker identifies an opportunity to establish a niche publishing house focused on female-oriented Lit RPGs. He observes that the existing Lit RPG market primarily caters to a male audience, evidenced by the abundance of books with male protagonists and cover art geared towards men.
He suggests focusing on creating a large volume of high-quality books (around 100) within this underserved niche, employing talented writers and investing in professional cover designs to stand out from the competition. This approach aims to establish dominance within the female-oriented Lit RPG space.
The speaker further proposes building an internal tool (similar to \"Publisher Rocket\") to identify other underserved subgenres with high demand and low supply. This tool would analyze factors like search volume, book sales data, and keyword competition.
To monetize this venture, the speaker suggests leveraging Kindle Unlimited, a subscription service where readers consume multiple books per month. By publishing a large catalog on this platform, the publishing house can tap into a vast and engaged audience. He also emphasizes the potential of developing digital products and subscription services related to these books, further increasing customer lifetime value (LTV).
The speaker believes that a relatively small investment (a few thousand dollars per month) could be enough to test this concept. Releasing one book per month for a year would provide valuable data to validate the business model. If successful, this venture could potentially generate significant monthly revenue, with some successful indie authors already earning six-figure sums from their book sales.
"
[115.71] My First Million_@garyvee On Underpriced Attention.txt
My First Million
@garyvee On Underpriced Attention
"## BUSINESS IDEA - 1. Underpriced Media: Super Bowl Commercials
[YouTube Link:
This business idea focuses on identifying and capitalizing on underpriced media opportunities. The speaker uses the example of Super Bowl commercials, arguing that despite the high upfront cost, they can be incredibly undervalued. They propose a framework that involves constantly analyzing popular platforms and understanding their algorithms, features, and target audiences. This, combined with a deep understanding of current cultural trends, allows for the identification of underpriced media opportunities. The speaker emphasizes the importance of understanding the true value of exposure and aligning it with talent and execution costs. They use the example of Verizon\342\200\231s Super Bowl commercial featuring Beyonc\303\251, arguing that the price paid for her appearance could be considered both a steal and an overpayment depending on the return on investment and overall campaign effectiveness.
"
